Introduction
European businesses find themselves facing a growing number of challenges. Over the last 5 years, the European economy has grown on average less than 2% per year and the medium-term outlook is a modest GDP growth of just 1.4% per year in 2020 and 2021.
How do businesses intend to maintain their growth and market position in today’s fast-changing political, (macro)economic and social world? BDO Global ran a Europe-wide survey, revealing that European businesses still set an ambitious growth agenda, with increased focus on transformation.
% of the European business leaders surveyed say transformational change is needed to drive their growth strategy
5 key challenges
European business should be prepared for disruption – which is now a part of life
About the study
BDO’s aim in publishing this report is to equip businesses and their leadership teams with practical and relevant insights into the issues that will be top of their agenda over the next five years. BDO leaders across our European firms have reflected on the views of the 215 business leaders from 7 countries, Belgium, Denmark, Germany, Italy, Norway, Spain and the United Kingdom, who participated in our survey and, drawing on their market experience, they provide their commentary, perspectives and advice, including key takeaways.
Dare to be bold. Be prepared to change your mind, in step with geopolitics, technology and talent.Trond-Morten LindbergCEO EMEA BDO Global